Wiz Khalifa says social media is preventing musicians from becoming popular

The artist believes it's "somewhat harder" for rising talent to succeed compared to when he started his career in the mid-2000s. In his opinion, it is very difficult to become relevant and remain relevant due to the large amount of content that is distributed on the Internet.
“It’s hard to go viral organically. Recreating these moments is also difficult. So if you have an incredible moment of success, it's hard to give it up," said the 34-year-old rapper.